26 Jun Summer Event Season Is Here: Must-Have Print Materials for Festivals & Pop-Ups
Summers in Tucson mean a chance to take part in a variety of community events, festivals, pop-ups and other opportunities for publicity and marketing. But because of the potential for wind, dust, rain, and heat, it’s important to choose marketing materials that can withstand the weather and will grab attention quickly. Reproductions, Inc. is a local Tucson, AZ printing shop that can help you create colorful, durable, and effective print marketing materials for the summer event season. Here are some of the must-have marketing materials for festivals, pop-ups, and more.
Vinyl Banners, A-Frame Signs, and Backdrops
The first materials to consider are ones that will show attendees where you are and what you do: signs and banners. Wayfinding signs that direct visitors to your table or booth are a must. Vinyl banners can easily be hung across the front of your table or from posts or trees above your booth. They can withstand wind, rain, and dust and offer a great ROI as you can use them year after year. A-frame signs are lightweight, easily changeable, and portable. They can be placed in strategic locations to let guests know how to find you. Custom, branded backdrops can be used to create photo ops or just set your table or booth apart from others that are nearby.
Flyers, Postcards, and Stickers
Next, you want to choose freebies, or promotional items and attention-grabbing handouts that guests can take with them. Some of the most popular items are postcards, flyers, and stickers or decals. These are low-cost and easy to hand out as people walk by your table. Include quick, interesting details that are memorable and showcase your unique products, services, or upcoming events or promotions. Stickers should be branded, colorful, and cute, and highlight something that differentiates your company from the pack.
Business Cards, Brochures, and Pamphlets
You’ll also want to make it easy for guests to contact you after the event. Your best bet at a busy, noisy, high-traffic summer event is to choose small marketing items that can be passed out easily or put on the table for visitors to pick up. We recommend business cards, brochures, and pamphlets.
Coupons and Catalogs
If you are in a product- or service-heavy industry, you should find a clever way to encourage guests to get in touch after the event, such as handing out coupons. These can offer a discount for attendees so they’re more likely to reach out. You might also consider catalogs that outline your services, highlight brand stories, showcase schedules, or let customers browse your products once they get home.
Call Reproductions, Inc. for Summer Printing Services in Tucson
Let Reproductions, Inc. help you with your summer printing needs. We specialize in personalized printing services in Tucson, AZ for small local businesses. Our festival, pop-up, and special event printing solutions include full color printing of brochures, pamphlets, catalogs, flyers, posters, and postcards as well as mounting and laminating, sign and banner printing, and business card printing. Call us today at (520) 355-4902 or request a quote online.