09 Nov Avoid These Common Mistakes While Making Your First Brochure
Whether you are attending a trade show or creating point-of-sale marketing material, a brochure can be a powerful tool for your business to have. However, there are a few mistakes that people frequently make with brochures that can diminish their effectiveness and make them a useless investment for your business. If you are creating and printing your first brochure, avoid these common mistakes to make sure that they are as useful as possible.
Including Too Much Information
A common problem with almost all kinds of marketing materials, including brochures, is using too much information in a single publication. There are so many things that you want to communicate to your customers that you are eager to get all of the information in your brochure, but cramming in too many details will prevent your customers from retaining any information at all. Generally, your brochure should only focus on one or two products or related services. Any more information will be more confusing than helpful. Instead, have multiple brochures to meet different needs.
Failing to Have a Goal
You should have a clear goal of what you want your brochure to accomplish. For example, you may wish to increase sales of a new product line or raise awareness about a service you provide. When you design your brochure, be very clear about your objective, and ensure that your design and messaging will help you achieve those goals.
Doing Your Own Printing
Spending time designing a brochure and then printing it in-house is a mistake. You can only get the first-class finish that your customers expect by allowing professionals to do the job. Professional printing is a smart investment if you want to get the most out of your marketing materials.
Are you ready to print your first brochure? Reproductions, Inc. will guide you through everything you need to know about preparing your brochure for printing. Find out more about our printing services in Tucson by calling (520) 622-7747.