12 May How Can Bumper Stickers Help Promote Your Business?
Creating bumper stickers advertising your business is an inexpensive but effective method of brand awareness. After the initial, minimal cost of having the bumper stickers created, customers essentially do your advertising for you by driving around with your company’s logo on their car. Here is a look at just a few of the ways that bumper stickers are the perfect promotional item:
Build Brand Awareness
Your bumper sticker can help you build brand awareness among people who might otherwise have never heard of your company. As people drive around with your bumper sticker on their cars, more and more people will be seeing your company name, logo, colors, tagline, and website URL. If you make the bumper sticker design funny, charming, or interesting, people will want to know more about your brand.
Grow Your Customer Base
Where you advertise generally has a huge impact on the audience that you reach. Most marketing experts understand how to get your message in front of the right audience at the right time by curating the advertisement to the platform it appears on. With a bumper sticker, however, you have the chance to grow your customer base organically. Wherever each car travels, your company logo or tagline will increasingly be put in front of unique audiences. You’ll reach demographics that you never could with other forms of advertising.
Generate Organic, Word of Mouth Advertising
If you have a marketing plan for your business, you probably understand the difference between paid advertising and word of mouth advertising. While you do have to pay to have the bumper stickers created, the advertising they generate after they’re put on people’s cars is organic, word of mouth advertising. Someone will see the bumper sticker and either ask the car owner about it, or Google your business to find out more about you. It’s a great way to generate interest again and again without having to keep increasing your advertising budget.
Drive Traffic to Your Website or Socials
Another key way that a bumper sticker is the perfect piece of promotional material is that it can drive traffic to your website or socials. Include the URL for your website or your handle on Instagram, YouTube, Twitter, Pinterest, LinkedIn, or other social media sites. Even if people visit just out of curiosity, they might end up staying and browsing the site for a while, or following you on social media.
If you’re interested in printing bumper stickers in Tucson, AZ for your business, contact us at Reproductions, Inc. We offer full-color printing services for companies of all sizes throughout Arizona, including bumper stickers, signs, and banners. To learn more, call us today at (520) 355-4902 or request a quote online.