12 Jan New Year, New Signage: 6 Tips for Creating the Perfect Storefront Signs for Your Business
As we get closer to the New Year, you have an excellent opportunity to refresh your business’s marketing and engage more effectively with your customers. A well-designed sign doesn’t just bring in more customers; it allows you to spread brand awareness, represent your brand image, and spread the word about your products or services. At Reproductions, Inc., we want your signage to reflect your business as best as possible. Let’s explore some tips for creating the perfect storefront signs for your business in the New Year.
- Make Sure Your Sign Is Legible
Your sign’s primary function is to convey information. No matter how pretty or bold the design is, it won’t be of any use to you if your customers can’t read it. Choose fonts that are easy to read from a distance and avoid overly stylized typography that might confuse your customers. Clarity is key, and less is more.
- Use Colors With Purpose
Color is a powerful tool when it comes to signage. It can evoke powerful emotions, reinforce your brand identity, and capture customer’s attention. When picking out colors, consider those that align with your brand but also stand out in your storefront’s environment. Consistency in color use across all your branding will create a cohesive and memorable image for your business.
- Use Contrast for Readability
Contrast is a great way to make your sign easily readable. A sign with high contrast, such as black text on a white background, is far easier to read than one with low contrast. This is especially important in areas with diverse lighting conditions or for signs that need to be legible from a distance.
- Choose the Right Size for Your Sign
Size matters when it comes to signage. Too big, and it may overwhelm your storefront; too small, and it might get overlooked. Consider the location, viewing distance, and surrounding environment when determining the size of your sign. It should be proportionate to your storefront and visible from the intended viewing distance.
- Make Your Sign Stand Out
Your sign should not only be visible but also memorable. This can be achieved through creative design elements, unique materials, or innovative lighting. A sign that stands out (in a good way) can make a lasting impression and differentiate your business from competitors. Keep in mind that you want to make a sign that will stand out while still being easy to read.
- Communicate What You Do
Your sign should clearly indicate what your business does. This might seem obvious, but it’s often overlooked. Whether through text, imagery, or design elements, make sure that passersby can understand at a glance the nature of your business.
Choose Reproductions, Inc. for Professional Signage Printing Services
Reproductions, Inc. is Tucson’s local choice for professional printing services. We can provide all different types of sign printing services, so you can always be sure that we can print exactly the sign you’re looking for. Get in touch with us today to learn more!