11 Oct How to Design an Eye-Catching Poster
Posters remain one of the simplest and most versatile methods of marketing because they are inexpensive to design and print, easy to display, and can be put almost anywhere. Whether you are promoting in-store sales, providing important or timely information, or advertising a special event or sale, a poster gives you the opportunity to get a message in front of the right audience at the right time.
However, to get the most eyes possible on your poster, it must be well-designed. An eye-catching poster will be much more successful and give you a better response from your target audience. At Reproductions Inc., we’re proud to be Tucson and Southern Arizona’s top poster printing company. We can ensure your poster looks amazing and is durable and high-quality. Here are our tips for designing the perfect poster for your business.
Start With a Simple Layout
When you first start planning the design of your poster, start as simple as possible. You’ll always have time to add in more elements, but the simpler it is, the better. People aren’t going to stand there and look at it for 10 minutes, and they don’t want to have to hunt and search for the info they need. Start with your central message, important dates and contact info, and a compelling call to action and work around that.
Choose the Right Size for Your Message
It might sound obvious, but a tiny poster isn’t going to get much attention. You need to choose the right size for the message you’re conveying. If you have a lot of information to include, the poster needs to be large enough that you don’t end up using 8 pt font. You should also check with your local poster printers to make sure they can accommodate the size.
Perfect the Layout
In order to make an impact, your poster needs to have three distinct areas: the headline, or main message; the details, or the most important info your audience needs; and the fine print, or the additional information that you are legally required to provide or that doesn’t need to be part of the main message. Make sure these three elements are properly balanced on the page so that the first two take precedence and are eye-catching and easy to read.
Create a Color Palette
Your color palette should align with your company branding, be appropriate for the poster’s tone and message, and convey a mood or emotion. For instance, if it’s a poster advertising a holiday event, it should include bright, bold colors that evoke holiday feelings. Choose three to five colors for your color palette.
Find the Perfect Poster Printing Service in Tucson
Finally, you don’t want to risk wasting all of your hard work by having it printed at an inexperienced print shop. At Reproductions, Inc., we offer high-quality, professional color poster printing and sign printing for any occasion or event and we can mount them on a wide variety of backing materials. To request a quote, call us today or request a quote online.