
24 Jan Rebranding in 2025: Tips for Designing a Great Logo
The new year is the perfect time to think about rebranding your business. A new year means a fresh start, so now is the time to start considering a new logo design, brand colors, and marketing materials. Before you start to design and print business cards, flyers, brochures, and other marketing materials, you’ll need to revamp your logo.
Your business’ logo is an important component of your overall brand messaging, so don’t rush when it comes to logo design. Consider the following tips to create an unforgettable logo, and then count on Reproductions, Inc. for custom business printing services to bring your new logo to life.
Emphasize Balance
For most logos, the name of the business should be the most prominent element, but it should be visually balanced with icons, illustrations, and taglines. Consider utilizing complementary but visually unique fonts for your business name and tagline, such as a bold font for your business name and a lighter, cleaner typeface for your tagline. You’ll also want your name and tagline to take up the same amount of horizontal space so that the two are perfectly aligned.
Embrace Negative Space
Another way to balance your logo is with negative space. Your logo doesn’t need to be busy or cramped to be effective. In fact, blank space can help your logo stand out. Creating a frame for your logo lets the words within the logo stand on their own and become more visually striking.
Make it Readable
Fun and creative typography is a popular trend for logo design, but it is essential to balance unique fonts with readability. Block letters and handwritten typography can be more visually interesting, but they can also be harder to read, especially when scaled down to a smaller size. Be sure to scale your logo down to see how it will look on a business card or mobile phone screen to ensure that it still looks good even in a smaller format. Color choice is also essential for readability. You should have a high level of contrast between your logo and the background so that it is easy to read, even from a distance.
Create a Black and White Version
While you may utilize color print services to print marketing materials like business cards and flyers, you may also need to print your logo in black and white for company stationery and other documents. Therefore, it’s important to create a version of your logo in black and white to make sure that it translates well without the use of color.
Once your design is finalized, Reproductions, Inc. can bring it to life with full color printing for flyers, signs, banners, trade show graphics, posters, and anything else you need to get the word out about your business. Businesses throughout the greater Tucson area have trusted our custom business printing services for decades, and we are ready to help with a wide variety of projects. Request a quote for your project today.