25 Oct Why Now Is the Perfect Time to Design Your Holiday Print Marketing Materials
If it takes a long time for your marketing materials to get approved, the earlier you start planning, the better. In fact, October is the ideal time to finalize a design for any printed marketing materials for holiday campaigns. Here is a look at the benefits of getting an early start, how to design the perfect holiday marketing materials, and why Reproductions, Inc. is the best print shop near you for your marketing materials.
Benefits of Getting an Early Start on Your Holiday Marketing Design
If you get an early start on the design of your holiday marketing materials, you have a better shot of getting them approved before the rush starts. Here is a look at some of the other benefits of designing holiday marketing in October:
- You have more time to prepare, including proofreading and catching mistakes.
- You have a wider window to develop your mailing list and verify that the information is up to date.
- You can get ahead of the competition.
- If a mistake does happen, you’ll have time to correct it without feeling stressed out or causing a delay.
- You can get your materials to your print service early, before they get busy.
- You can secure the resources you need without worrying that they’ll run out.
- Your marketing materials will be higher quality because you’ll have more time to work on them.
- You may be able to take advantage of early bird discounts.
Tips for Designing the Perfect Marketing Materials for the Holidays
Another way to ensure the success of your print holiday marketing campaign is to take the time to perfect the design. Here are some tips for designing the perfect holiday marketing materials:
- Use festive colors. Try to avoid only using color palettes like black and white, shades of brown, or shades of gray. Use eye-catching color palettes that include gold, silver, green, blue, red, and pink.
- Create a catchy headline that will make people keep reading. Otherwise, it might just end up in the trash. Try to evoke excitement and urgency, and consider offering a promotion or mentioning a holiday sale or deal.
- Highlight your holiday deals prominently. Don’t make your customers hunt for them.
- Use high-quality visuals, not clip art, stock photos, or Canva designs that every other small business will be using. Make sure the visuals align with your branding and also have a clear holiday message.
- Consider a QR code to drive traffic to your website or social media pages, or invite people to sign up for your email list in exchange for a special holiday treat.
- Create a sense of urgency with your call to action and make sure your contact information is prominent.
Why Choose Reproductions, Inc. as Your Printers in Tucson
At Reproductions, Inc., we have been the trusted local print shop in Tucson, AZ, and throughout Southern Arizona since 1956. We are passionate about what we do and want to help other local businesses in Arizona succeed. We offer high-quality, full-color printing services for all of your holiday marketing materials, from postcards and greeting cards to catalogs, brochures, flyers, coupon books, and more. To request a quote, call us today or request a quote online.