
28 Jul Are Informational Brochures Still Necessary in the Digital Age?
Most marketing experts still use printed marketing materials to reach a wider demographic and offer flexible, versatile marketing options that are available when people don’t have access to technology or digital materials. Informational brochures are still widely used at trade shows, marketing events, promotional bags, and at reception desks. Printing informational brochures gives you the chance to highlight specific services, products, and evergreen topics that will always be relevant to your customers. Here’s a look at a few reasons you should still consider printing informational brochures for your business.
Affordable Marketing
Printed brochures are a low-cost marketing tool that can be used in a variety of applications. Handing out printed brochures at events, trade shows, and conventions gets your business in front of the right audience at the right time. Printed marketing materials increase brand recognition and reach and can generate leads and sales by allowing you to passively pitch your business to a captive audience. By including information that will always be relevant, you can affordably print thousands of brochures that you can use for years, thus limiting your risk and avoiding waste.
Create Brand Recognition & Build Trust
There is something about tangible, printed marketing materials that establishes a business as trustworthy and reputable. Physical, printed marketing materials feel more targeted and direct, and allow customers to review your products, services, and business information on their own time and reference them again as needed. Printed materials also keep readers engaged, and they’re less likely to skim over content. Whether you are a new company or have been around for decades, using printed marketing materials and brochures will build your audience and help them get to know you and recognize your branding.
Deliver Strategic Information
Printed brochures and marketing materials allow you to share strategic information with your target audience. You choose the exact message you want to convey and ensure that nothing gets skewed or lost in translation. By using a universal marketing tactic and evergreen content, you can ensure your informational brochure is relevant to a wide audience and will never be outdated or unnecessary.
Flexible & Versatile Marketing Strategy
Your informational brochure can deliver a range of content in one simple, concise document. You can easily experiment with techniques, layout, and graphics to determine what your audience responds to most. You can also include clear calls to action to incite a response from readers. Brochures are also versatile. They are a simple, affordable way to build a relationship with your audience and encourage conversation while analyzing what marketing styles they respond to. Redesigning your brochure as you learn more about your audience. Designing more than one style of brochure to hand out at different events or locations, allows you to further customize your marketing strategy as you learn what works and what doesn’t.
At Reproductions, Inc., we specialize in printed marketing materials for businesses in Southern Arizona of all sizes, across all industries. Whether your business needs informational brochures, signs or banners, or business cards, you can rely on us for professional, quality, and affordable printed materials. To learn more, just call us today at (520) 355-4902 or request a quote online.