29 Sep How to Make Your Sign Stand Out Against Competitors
Physical signage plays a huge role in driving traffic and grabbing customers’ attention. From restaurants to auto body shops to office spaces for rent, countless businesses rely on bold, appealing signs to alert potential customers and hopefully convert them. Signs that fail to stand out from the crowd will only fade into the background, making it critical to make your business’s signs command attention. Here are some tips for catching the eye of your customer with better, bolder signs.
Experiment With Shapes & Textures
Most signs are rectangular, and it’s easy for the eye to gloss over them. Why not try making your sign into a different shape? Many signs can be customized to your specifications, and that means you’re able to control the shape of your sign. Your sign could be a circle, an oval, or even the shape of your business’s mascot or logo if you have one. Reproductions, Inc. offers the ability to fully customize your sign with any shape and contour you may want.
If you’re not ready to try a new shape, you can also experiment with various borders and edges that give a rectangular sign a bit of character. Try dipping the edges in a different color to make it stand out, or add texture to the border for extra visual interest. You could also raise certain parts of the sign, such as important pieces of text, to make them stand out even more.
Use Your Best Material
Your signs should show the absolute best of what your business can offer to potential customers. That means using the photos and graphics that paint you in the best light possible. Make sure your images are high-quality, saturated, and visually appealing. In the same vein, photographs should be clear and crisp, without any blurriness or color imbalances.
If you’re not sure how to get the best photographs, there are plenty of professional photographers with experience creating material for marketing campaigns. Once you have your professional images and you need to print them, be sure to work with a reputable printing company like Reproductions, Inc. to ensure that your signs will look just as polished as your original photos. Plus, we can complete your sign with UV laminate to reduce sun damage, keeping your outdoor signage beautiful and vibrant for years to come.
Go Bold With Light & Color
Some may say that bold colors or bright lights can actually detract from your sign’s appeal, but in a sea of signage, these tactics will help you get noticed over your competitors. There may be a time for minimalism, but it’s not when you’re creating your advertising signage. Don’t be afraid to choose bright colors that reflect your brand image. You can even experiment with adding LED lights or other forms of illumination that really put your signs over the top.
Contact Reproductions, Inc. Today!
Reproductions, Inc. is the Tucson area’s top choice for printing signage, marketing materials, and just about anything else you can think of to take your business’s advertising to the next level. Whether you need a huge banner or mini promotional bumper stickers, our team can take your design and make it come to life with our printing services. Contact us today to learn more or to request a quote for your project!