10 Oct Print Marketing That Pops: Helping Tucson Businesses Stand Out at Fall Events
Printed marketing materials are more important to use now than ever before. They allow you to reach a more diverse audience and offer versatile and customizable solutions that can’t always be found through online marketing. In order to make sure you get the highest quality marketing materials for your company, it’s crucial to partner with an experienced local printing shop.
Reproductions, Inc. is a Tucson printing company that has been providing custom printing services to businesses throughout Southern Arizona for almost 70 years. We offer an array of size, style, and media options and will work with you each step of the way to make sure your prints stand out from the crowd. Here are our expert tips for designing print marketing that pops so that your Tucson business will shine at fall events.
Use Professional Design Strategies
Even if you don’t outsource your graphic design to an expert, your in-house marketing team can use professional design strategies to make sure your printed marketing materials look professional and high-quality. This will ensure your signs, banners, and other materials have maximum impact, even when you’re competing with other local businesses at trade shows or fall events. Some key strategies used by top graphic design agencies are:
- Using bold headlines, bright colors, and high contrast design
- Creating a clear, strong focal point and call to action
- Using professional typography that stands out and demands attention
- Printing high-quality designs on the appropriate paper for your environment and goals
- Employing interactive elements like QR codes
Maintain Consistent Branding and Messaging
The best way to get your target audience to respond to printed marketing materials at a busy event like a fall festival or tradeshow is to be consistent. Your branding and messaging should align with your company’s voice, vision, and mission. Here are some tips:
- Ensure that displays, flyers, signs, banners, brochures, and more use your brand’s colors, graphics, font, and imagery
- Don’t rely on stock images, either. Use professional photos that were taken only for your company
- Be clear and concise in your messaging to avoid confusion
- Use short, impactful phrases
Know Your Audience
It’s also crucial to know your audience. Who will be attending the fall festival, trade show, or other event? Where is it located, and what is the demographic of attendees? You need to be aware of their shopping habits, goals, budget, and preferences. This will help you ensure strategic placement of marketing materials like signs and banners, and keep your messaging on topic.
Partner with a Reputable Local Print Shop
Make sure that your audience takes you seriously by only using high-quality paper or other media for your print marketing materials. Partner with a local print shop with a reputation for quality, durability, and flexibility. Reproductions, Inc. can help you design and print high-quality, durable banners, flyers, brochures, signage, and booth displays. We’ll make sure you’re using the right size and type of media for any environment, whether it’s an indoor trade show or outdoor festival. Let us help you maximize visibility during Tucson’s fall festival and trade show season. To request a quote for large format printing, sign and banner printing, or full-color printing services, call us today at (520) 355-4902 or request a quote online.