27 Feb Small Investment, Big Impact: Marketing Your Business with Custom Stickers
Of all of the print marketing materials you consider, stickers may offer the best return on investment. You can get a set of custom stickers in Tucson, AZ for much less than it would cost to print mailers, pamphlets, or other promotional materials. And the wide range of advertising appeal and brand awareness that a memorable sticker offers is priceless. Here is a closer look at why you should consider using stickers as a marketing tool, and how Reproductions, Inc. can help
6 Benefits of Using Stickers for Marketing
Stickers are small, cute, easy to design and produce, and incredibly portable and versatile. Whether you keep a dish of free stickers at the checkout counter, hand them out at company events, include them as a free gift with purchase, or place them strategically throughout the community, they act as word of mouth advertising. Plus, a bold, cute, or funny sticker design can attract your target demographic and build brand awareness without the need to resort to hard sales tactics or aggressive marketing techniques. Some of the other benefits to consider are:
- Stickers appeal to an incredibly wide demographic, from kids and parents to millennials, Gen Z, and artists.
- You can place stickers in strategic locations, give them away, or sell them to increase reach and build brand awareness.
- Stickers are easy to hand out at events and encourage immediate engagement.
- Unique and funny stickers will become a collector’s item and encourage conversation and discourse around your brand.
- Affordable sticker printing services can offer a great return on investment.
- Stickers offer near-endless opportunities for promotion, and can be used year after year.
7 Tips for Designing the Best Stickers for Your Business
Before designing your stickers, consider the purpose they will serve and how they fit into your overall marketing strategy. Next, define your target audience. This will help you decide on the size, type, and design of your stickers. Some other tips:
- Keep your design simple and bold and avoid small or intricate details that would get lost.
- Use high quality graphics like vector files and 300 DPI images to ensure they look amazing when printed.
- Stick to one or two large, legible fonts if you’re including words on your stickers.
- Maintain brand consistency by using company colors, logos, fonts, and personality so that people immediately associate the stickers with your business.
- Use the right size, shape, and finish for the intended purpose or use for your stickers.
- Choose high-quality vinyl that will hold up over time.
- Order samples before landing on a final design, and test their quality in real-world conditions.
Partner with a Local Print Shop that Offers Affordable Sticker Printing in Tucson
Reproductions, Inc. is uniquely positioned to help you improve your small business marketing strategy. We offer reliable and cost-effective marketing and printing services for a wide range of needs, from signs and banners to menus and pamphlets. We also offer affordable, high-quality sign and sticker printing in Tucson, AZ, including promotional stickers, bumper stickers, and more. When you choose us as your local print shop, you can expect to receive carefully tailored guidance, durable sticker materials, and exceptional results that exceed your expectations. To get pricing for our sticker printing services, request a quote online.