25 Aug Tips for Grabbing Attention With a Bumper Sticker
Bumper stickers are a fun, low-cost promotional item that encourages customer engagement and offers organic marketing opportunities. Designing a striking, noticeable bumper sticker (or decal!) is key to encouraging customers to put it on their vehicle and attracting attention from other drivers. Here are some tips for designing a bumper sticker or decal that actually work.
Use a Simple Message
The most likely time your bumper sticker will be read is by the drivers and passengers of other cars on the road. You don’t want to use a tiny font or a lengthy message that is hard to read or will distract drivers. The font size should be large enough that it is easy to read from a distance, and you shouldn’t use fancy or complicated fonts. Be precise and simple, and don’t make readers struggle to understand the message.
Create Eye-Catching Graphics
Your decal needs to be eye-catching. People are used to seeing stickers on cars, and they won’t bother reading yours unless there is something compelling about it. Use attention-grabbing colors and dynamic graphics that make viewers do a double-take.
Generate Curiosity
You want the readers of your decal to be engaged and curious to know more. Use a short but enigmatic message to drive readers’ curiosity and inspire them to take action.
Encourage Action
Tell readers how to take action. Give them a clear, concise step to follow to learn more. For instance, tell them to visit your website or social media page or call your phone number.
Use a Unique Shape
Bumper stickers are usually rectangular, but if you use a unique shape, you can attract more attention. Consider using a circle, star, or starburst shape so it will stand out from any other bumper stickers on the car.
Choose Clarity Over Humor
You don’t always have to be funny to get someone’s attention, and a poorly constructed joke or one that isn’t very funny will draw negative attention to your business. If you don’t want to risk it, opt for clarity over humor. Create a clear message that can be read at a glance, rather than one that makes readers shake their heads in confusion.
Be Positive
A positive message will always encourage better engagement than a negative one. Choose a positive message that will make drivers smile. That way, they will associate your company with their feelings of happiness. Consider a message like, “I hope you have a great day!” or “Lookin’ good!”
Select a Quality Printing Company
No matter how well-designed your bumper sticker or decal is, it won’t matter if it is printed poorly or won’t adhere. Do some research to make sure that the printing company you choose can handle full-color printing on a quality, vinyl sticker. Make sure they can accurately reproduce the colors, graphics, and font used on your bumper sticker, and offer economical solutions for the number of bumper stickers you want to print.
If you’re ready to design a bumper sticker for your business, visit us at Reproductions Inc. We specialize in custom, full-color printing services in Tucson, AZ, including bumper stickers, signs, and banners. To learn more, call us today at (520) 355-4902 or request a quote online.