Top Trends in Printed Marketing Materials

Top Trends in Printed Marketing Materials

If you handle the printed marketing materials for your company, you know how important it is to have your finger on the pulse of what’s relevant in marketing. A lot of the trends that were relevant last year are already out of favor now because they proved ineffective, overly expensive, or unnecessary. Here’s a look at the latest trends in printed marketing materials that have connected with audiences around the country:

QR Codes

QR codes have remained popular since their arrival in the marketing world. You can use QR codes in your printed marketing materials to direct your audience to a specific URL on your website, your social media account, or to a discount code, sale items, special service, customer survey, or almost anything else you can think of! QR codes are so popular and effective because they are free, easy to use, and offer immediate engagement and payoff. 

Printed Catalogs & Newsletters

Printed catalogs and newsletters have never gone out of style. They offer benefits that you can’t find with digital media, and many people like to have special-edition or limited-run catalogs or newsletters in their collections. Customers of all ages also like to have something to hold in their hands and reference without needing to go searching for something online. 

User-Generated Content

Another free, easy way to draw attention to your printed marketing materials is by using user-generated content. This is any content that you didn’t have to pay for and that was created by customers or contributors about your specific brand, service, or product. For instance, you can include customer reviews on your printed marketing materials, or you can create a QR code that directs your audience to an instructional video or review created by a user. 

If you’re looking for more great ideas or info on the latest trends in print marketing in Tucson, AZ and beyond, contact us at Reproductions, Inc. Our team has extensive experience creating vibrant, authentic, and effective printed marketing materials for businesses in Southern Arizona of all sizes, across all industries. To learn more, call us today at (520) 355-4902 or request a quote online.