30 Jan Why January Is a Great Time for Tucson Businesses to Refresh Their Branding
There’s a reason that people consider the start of the new year a blank slate. It’s the perfect time to reset, refresh, and start over so that you can focus on reaching your goals for the year ahead. January is also the perfect time for Tucson businesses to refresh marking materials, or even consider a rebrand. Not only are consumers ready for a change, but your business can also align your new marketing strategy with your company’s updated budget, seasonal offers and services, and growth goals. Here’s a closer look at why you should update your signs, banners, and print marketing materials in January – and how Reproductions, Inc. can help by providing quality printing services in Tucson, AZ.
Signs It’s Time to Refresh Your Marketing Materials
Though some marketing campaigns and branding elements are timeless, others could benefit from being reevaluated each year. You want your marketing campaigns and materials to speak to the core values, mission, and voice of your brand while also propelling your business forward so that you meet the evolving needs of your customers. Some key signs it’s time to consider refreshing your marketing materials are:
- Logos, colors, and fonts are outdated or no longer relevant to your company’s goals
- Marketing materials are inconsistent across different marketing channels
- Low-quality or amateurish graphic design or printed materials
- Missing demographics or a target audience that isn’t addressed in your materials
- Declining interest or engagement in response to print marketing
- Weak sales or no new growth
- Changes to your company’s services, products, or mission
- Plans to enter a new market or industry
- A disconnect between your internal vision and external branding
- Existing materials are too similar to a competitor in your industry
Why You Should Rebrand in the New Year
Consumers expect businesses to evolve or shift from holiday or seasonal marketing at the start of the new year. They look to their favorite brands for a sign of what’s to come in the months ahead. January is the perfect time to explore new marketing budgets, goals, and branding opportunities because:
- Customers are motivated to explore new opportunities to reset, explore personal growth, or embark on new beginnings, so they are primed to accept certain types of advertising
- You can update marketing strategies and materials to align with your new budget and goals
- Printing companies are less busy, as other businesses have just wrapped up holiday campaigns
- Your business will appear fresh and modern, which can help you stand out from the competition
- You can take advantage of post-holiday sales at print shops
- You’ll be in the perfect position to showcase new products, post-holiday sales, upcoming spring events, and
- Marketing updates and rebrands can capture attention among consumers who are looking for a return to their routine after the holidays
- Future campaigns will be simplified when you build a strong foundation by creating a cohesive new design, message, or branding that exemplifies the future direction of your company
Partnering with Reproductions, Inc. for a Successful Launch
Reproductions, Inc. has more than 60 years of experience providing print & sign services in Tucson, AZ to local businesses. If you’re looking for reliable, high-quality marketing printers for a rebrand in the new year, we’re the perfect local business to partner with for a successful launch. We can handle all printed marketing collateral, including banners, signage, menus, flyers, brochures, business cards, postcards, letterhead and envelopes, and more. We offer full-color printing services, high-quality and durable banner and sign printing, mounting and laminating services, and more. Our digital plan room and convenient pickup and drop off services make it easy and affordable to give your company a fresh look for the new year. Call us today or request a quote online.