11 Feb Avoid These Mistakes with Your Trade Show Graphics
A trade show is the perfect place to expand your business, generate revenue, and spread the word. The right graphics can grab the attention of potential clients, while lackluster images and logos can make your booth seem like an afterthought. Ready to make your trade show graphics pop? Here are the most common mistakes to avoid.
Blurry Photos
If you’re using photographs in your trade show graphics, always use the highest resolution images possible. Blurry photos can instantly detract from the overall polish of your booth and can look amateurish or unprofessional. If your photos aren’t hi-res enough and you have your heart set on using them, try to decrease their size until the pixelation disappears. However, it’s best to use images that will look great from any angle, at any size.
Think of the Bigger Picture
Most of your potential customers will see your booth from a distance before they can get a closer look. In addition to the tiny details, you should consider your booth’s overall presence. Strategically position light sources so that they illuminate the most relevant or significant portions of your booth, and be sure that your graphics look great from a distance as well as up close and personal.
Use Audio and Video
When audio and video elements have been hastily tacked onto a presentation, it shows. Rather than add a PowerPoint or video last minute, try adding these elements from the very beginning for a more cohesive and powerful impression. If you’re not technically proficient, you can hire a graphic designer or video editor to elevate the appearance of your trade show booth.
Make your next trade show a rousing success with professionally printed materials from Reproductions, Inc. in Tucson, AZ. For more information on our printing services or to request an estimate, call (520) 622-7747 or send us a message at [email protected].