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Printing

28 Jul Are Informational Brochures Still Necessary in the Digital Age?

Posted at 10:00h in Printing

Most marketing experts still use printed marketing materials to reach a wider demographic and offer flexible, versatile marketing options that are available when people don’t have access to technology or digital materials. Informational brochures are still widely used at trade shows, marketing events, promotional bags,...

23 Jun Top Trends in Printed Marketing Materials

Posted at 10:00h in Industry Updates, Printing

If you handle the printed marketing materials for your company, you know how important it is to have your finger on the pulse of what’s relevant in marketing. A lot of the trends that were relevant last year are already out of favor now because...

09 Jun Are Business Cards Still Relevant?

Posted at 10:20h in Printing

Business cards have been in use for a variety of purposes since aristocrats began using them in the 15th century. Despite the growing popularity of social media and digital advertising, business cards remain relevant today. You can quickly design a striking, memorable business card that...

26 May Is It Necessary to Laminate My Documents?

Posted at 10:07h in Printing

Mounting and laminating your printed materials will make them more durable and attractive, so that whether you’re printing signage, employee handouts, maps, or training materials, they will last for years. Not all documents need to be laminated, but lamination is a fast and inexpensive way...

21 Apr The Basics or Color Theory & How It Applies to Printed Materials

Posted at 10:11h in Printing

Color theory has been a significant element of business marketing for decades. It is built around the concept that certain colors appeal to different elements of a customer’s journey, and the human brain is subconsciously wired to respond to different colors in different ways. Here’s...

07 Apr A Guide to Including QR Codes on Printed Documents

Posted at 10:11h in Printing

If you’ve never used QR codes before, they are a Quick Response code that is created from a matrix barcode. Customers can use their smartphone camera or an app to scan the QR code. They will then be sent to a specific website or webpage....

24 Mar How to Make Your Printed Materials Stand Out in the Digital Age

Posted at 10:20h in Industry Updates, Printing

In the digital age, countless businesses are turning to social media and internet marketing in order to gain customers. When it comes to competing with digital marketing strategies, printed materials will need to stand out in order to get noticed. Read on to discover our...

10 Mar Creative Sign Ideas to Draw Clients into an Open House

Posted at 10:20h in Printing

An open house is a great way for real estate agents to find potential buyers. But with everyone so busy nowadays, how can you get busy passersby to check out the property? Our answer: clever signage. Let’s take a look at some creative sign ideas...

10 Feb Different Types of Signage: Which Type Is Best for Your Business?

Posted at 10:15h in Printing

A well-designed, well-constructed, and well-placed sign can do a lot for your business. You can use signage to direct attention to something important, advertise, convey key information, improve brand recognition, and attract customers or visitors. When choosing a sign for your business, you’ll need to...

30 Dec What Printed Materials Should You Use With Your Presentation?

Posted at 10:16h in Printing

Whether you’re making an internal presentation to colleagues, or a presentation to those outside your company, certain printed materials will make it easier to share information with those attending. Providing too many materials will overwhelm people and might result in them not looking at anything...