11 Nov Choosing the Right Size for Your Banner
A printed banner is one of the easiest and most striking ways to advertise. You can hang a banner outside of your business to advertise a special deal, promotion, or event. You can use a banner at a tabling event to draw visitors to your table. Banners are also a highly portable and durable option for advertising at festivals, street fairs, pop-up shops, and other places you might reach a wide audience. When choosing the size of your banner, consider these factors.
The Overall Design
The overall design of your banner might end up determining what size your banner should be. You want the design and lettering to be large enough to read from a distance, and any logos or images should be recognizable from a distance away. A line of text that is three inches tall can be legible within 100 feet of the banner, for people with good eyesight.
The Right Size for Your Needs
Consider the purpose of the banner, and where it will be placed. If it’s advertising something right outside your business and you aren’t worried about people being able to read it from traffic, then a smaller banner is fine. If you’re using it at an outdoor event or if it will be hanging at the top of a tall structure, you’ll need a larger banner.
Common Banner Sizes
Most print shops offer a range of standard, or common, banner sizes. They can do custom sizes, but they will be much more expensive, particularly the larger you go. If you can make do with one of the standard sizes, you can save quite a bit of money. Standard sizes usually are around 2’x2’ up to 4’x12’.
Your Budget
In addition to the purpose of your banner, your overall budget is an important consideration. Most people don’t want to go way over-budget when printing custom marketing materials unless they know they will recoup the cost in new business or sales. Try to get a large enough banner that is reasonably within your budget.
If you’re in need of custom vinyl banners in Arizona for your business, choose Reproductions, Inc. We offer heavy duty, high quality banners in a range of materials and sizes, up to 48” wide. To learn more about our banner printing solutions for local businesses or to request a quote, contact us.