09 Oct How to Advertise Your Business During COVID-19
Although pandemics are associated with economic downturns, many businesses flourish during these times. And in fact, many entrepreneurs launch new, successful business ventures during times of economic and social uncertainty. The trick to helping a business thrive despite these challenges is to invest more dollars into advertising. It may be tempting to cut back on your advertising budget in light of current events, but history demonstrates that businesses that spend more on advertising during economic recessions are the ones that stand the test of time.
Upgrade Your Signage
One of the most effective ways to advertise your business during the COVID-19 pandemic is to upgrade your signage. Consumers are often uncertain about which businesses are open and which are temporarily shuttered. If yours is open, even if it’s just for curbside pick-up, you need to let your customers know. Contact a printing shop to inquire about creating a large, exterior sign that says “Yes, We’re Open!” If your offerings are limited, you may want to include additional information, such as the following:
- Open for delivery
- Open for curbside service
- Open for online orders
If you’re allowing customers inside your store, you’ll also need additional signage that explains your safety precautions. For example, your signs might remind customers to wear masks at all times and stand at least six feet apart from others.
Print Brochures and Flyers
An exterior sign will alert passersby to the status of your business, but you can also spread the message farther by using brochures and flyers. For example, you can create a brochure that explains which services or products are currently available. It’s also a good idea to explain the safety measures your company is taking to protect its customers and staff. Consumers will be reassured to know that your brand is taking health and safety issues seriously.
As an essential business, Reproductions, Inc. is open and available to serve the needs of your business during this time. Our talented staff offers complete printing, laminating, and binding services to help you make your brand memorable for all the right reasons. Get in touch with our store in Tucson at (520) 622-7747 to get started on your next project.