25 Feb How to Get the Most Out of Your Printed Marketing Material
Printed marketing materials are great ways to spread the word about your business and reach out to potential clients. These marketing tools can also be expensive to produce, so it’s essential to get your money’s worth. Check out these tips from Reproductions Inc. in Tucson, AZ. Here’s how to get the most out of your company’s printed marketing materials.
Use Hi-Res Images
Blurry images can have a huge impact on the overall appearance of your materials. Not only do they detract from the aesthetic integrity, they can make your business seem unprofessional. Using high-resolution images will have the added benefit of versatility: they can be resized without fear of distortion. If you are using digital photos or graphics for your printed marketing materials, they should be a minimum of 300 PPI, or pixels per inch. In order to determine the correct pixel size for your marketing materials, multiply the dimensions of the prints by 300. A 5 by 8 print would need an image that is 1500 by 2400 pixels.
Use Your Fonts
Many businesses pay graphic designers to create unique fonts that will set their company apart. When designing your printed marketing materials, using your signature fonts is a great way to help customers recognize your business. To print your fonts on your marketing materials, embed them into your digital document. This means saving the font ‘as is,’ so that the computer will read the font as a graphic rather than text. Many computers will change fonts to a more standard layout, so embedding your font is essential to making your business stand out.
Extend the Image
Make sure your image extends past the print boundaries of your marketing materials. When your materials are physically printed out, this will allow the printer to ensure that the artwork covers the entire area.
Make your business stand out with our professional printed marketing materials from Reproductions, Inc. in Tucson, AZ. For more information on our printing services or to request an estimate, call (520) 622-7747 or send us a message at [email protected].