Picking a Color Scheme for Your Printed Design

Picking a Color Scheme for Your Printed Design

The right color scheme can make or break your printed design for your professional project. If you’re not well-versed in graphic design, it can be difficult to settle on the perfect theme. Try out these tips from Reproductions Inc. in Tucson to make your professional printing project pop. 

Color Theory

One of the easiest ways to match up hues is to consult the color wheel. The graph is specifically designed to show you which colors will look best together. It is divided into primary colors, secondary colors, and tertiary colors. Each shade has a corresponding complementary color, which is positioned directly opposite it on the color wheel. Blue is across from orange, so they are considered complementary colors. 

Consider Your Project

Despite the relative simplicity of the color wheel, it’s still a good idea to add some color theory techniques to your toolbox. Complementary colors will typically pair well together; however, they are usually extremely vibrant and may distract from the actual verbiage on the page. If your project requires a softer touch, try using analogous colors. These are defined as hues that are next to each other on the color wheel. For example, purple and blue are color wheel neighbors, so that pairing often pops up in color schemes. The perfect color scheme for your project will depend on your end goal. 

Choose the Mood

When choosing a color scheme, it’s important to remember that most colors have certain emotions and concepts associated with them. Hues like blue and green tend to lend projects a more serene, organic feel, while red and yellow are vibrant shades that are sure to command attention. If your project is focused on a national park, it’s probably not the best idea to choose a purple and red color scheme. Whichever colors you choose, make sure that their common meanings are relevant to your project. 

For sleek, polished printing in the Tucson area, you can always rely on Reproductions Inc. For more information on our variety of professional printing services, call (520) 622-7747 or send us a message at info@reproductionsinc.com.