20 May Tips for Choosing Colors for Your Business Sign
The right colors for your brand’s signage could mean the difference between an effective, compelling campaign and a marketing strategy that fails to get off the ground. Check out these tips from Reproductions, Inc. in Tucson, AZ, to choose the best colors for your business’s signs.
Mix and Match
While there’s plenty of room for personal opinion, the fact of the matter is that some colors simply look better together. It all comes back to color theory, which is the idea that certain hues are more aesthetically pleasing when paired with their complementary counterparts. The three primary colors of red, yellow, and blue can be combined in various ways to make all other colors.
Primary colors often work well together, as do complementary colors (colors that are directly opposite each other on the color wheel). Analogous colors, or shades that are within three spaces of each other on the wheel, can also make for a visually arresting marketing design.
Make It Eye-Catching
Interior designers may tout neutral colors as the perfect shades for your kitchen, but printed marketing materials should contain hues that will grab your audience’s attention. That doesn’t mean you have to plaster your poster in neon yellow and pink – rather, try adding one bold color to accentuate a certain area, or use several bright hues in small amounts to catch a customer’s eye without blinding them.
Choose the Right Font Color
The font is one of the most important aspects of your printed materials – after all, it contains the message your brand is trying to send. But if your text is in blue lettering on a dark background, it’s going to be challenging for your customers to read. Choose a font color that stands out from the background to make your advertising clear and accessible.
Contact Reproductions, Inc.
Choose Reproductions, Inc. in Tucson to print compelling materials for your business. For more information on our printing services or to request an estimate, call (520) 622-7747 or send us a message at [email protected].