28 Oct Tips for Using Color Effectively on Your Printed Materials
When it comes to your printed marketing materials, you have two options: black and white, or color. While black and white can be sleek and professional, color is often more eye-catching and impactful. If you’re going to use color on your printed materials, there are a few things you should keep in mind to ensure that it’s used effectively.
Consider Your Brand
The first thing you should do when deciding whether or not to use color on your printed materials is to consider your brand. What colors are associated with your brand? If you have a color scheme, you’ll want to stick to those colors. If you don’t have a specific color scheme, think about the overall feeling you want to convey with your brand. For example, if you want your brand to feel warm and approachable, you might use warmer tones like red, orange, and yellow. If you want your brand to feel sleek and modern, you might use cooler tones like blue and purple.
Consider Your Target Audience
When you’re using color on your printed materials, you also need to consider your target audience. What colors do they respond to? Are there certain colors that you should avoid because they might turn off your target audience? For example, if you’re targeting a younger demographic, you might want to use brighter, more vibrant colors. If you’re targeting a more mature audience, you might want to stick to more subdued colors.
Don’t Do Too Much
When it comes to using color on your printed materials, it’s important not to do too much. You don’t want your materials to look too overwhelming. A good rule of thumb is to use two or three colors max. This will help ensure that your materials are eye-catching without being too much.
Contact Us for Your Color Printed Marketing Materials
Reproductions, Inc. is your one-stop shop for all of your color printed marketing materials. We can help you with everything from business cards and brochures to flyers and postcards. Contact us today to get started!