Author: Erin Castner

Conferences are a great way to build business hype, improve brand recognition, gain industry contacts, and attract new customers or investors. If you’re tabling at an event or conference, you can do a few simple things to make your table stand out: use branded signage...

A well-designed, well-constructed, and well-placed sign can do a lot for your business. You can use signage to direct attention to something important, advertise, convey key information, improve brand recognition, and attract customers or visitors. When choosing a sign for your business, you’ll need to...

Business cards play an important role when it comes to networking and marketing your business. Your business card provides others with a way to easily have all of your information in one place, and this is also an opportunity to make an impression with your...

Whether you’re making an internal presentation to colleagues, or a presentation to those outside your company, certain printed materials will make it easier to share information with those attending. Providing too many materials will overwhelm people and might result in them not looking at anything...

When designing your holiday cards for your local printer, you can choose a traditional template, or one that is more unique and eye-catching. If you want your company to be noticed among the piles of holiday cards that customers and other businesses receive throughout the...