When designing your marketing materials, you may instinctively use colors that look good to you. But did you know the colors you use can have an impact on how your audience reacts to what they are seeing? Keep reading to learn more about how to...
Business cards play an important role when it comes to networking and marketing your business. Your business card provides others with a way to easily have all of your information in one place, and this is also an opportunity to make an impression with your...
Whether you’re making an internal presentation to colleagues, or a presentation to those outside your company, certain printed materials will make it easier to share information with those attending. Providing too many materials will overwhelm people and might result in them not looking at anything...
When designing your holiday cards for your local printer, you can choose a traditional template, or one that is more unique and eye-catching. If you want your company to be noticed among the piles of holiday cards that customers and other businesses receive throughout the...
While we’re all familiar with the necessity for laminated menus at restaurants, many business owners might be surprised to learn that there are a lot of other situations that call for laminated printed materials. You should consider lamination for your printed business materials in the...
A printed banner is one of the easiest and most striking ways to advertise. You can hang a banner outside of your business to advertise a special deal, promotion, or event. You can use a banner at a tabling event to draw visitors to your...
When it comes to your printed marketing materials, you have two options: black and white, or color. While black and white can be sleek and professional, color is often more eye-catching and impactful. If you're going to use color on your printed materials, there are...
Technology has come a long way over the last few years, especially when it comes to marketing. Social media, digital marketing, and even email marketing have pretty much taken over traditional methods like print advertising. So the question is, are printed marketing materials still effective...
As a business, you want your marketing materials to make an impact and grab attention. The right ad campaign can do just that, but have you ever stopped to think about the colors you're using in your ads? Believe it or not, the colors you...
Many modern marketing schemes rely on bright colors to send a message, but black-and-white flyer designs can be just as effective. You can use a black-and-white color scheme to create an elegant look, or you can use it to convey a more serious tone. Either...