Document lamination is the process of encasing a paper document in clear plastic. This process protects the paper, makes it more durable and rigid, and reduces the risk of damage like stains, rips, and tears. Lamination has been a popular process since it was invented...
Even in the digital age, flyers and posters can make a big impact on your advertising efforts. Whether you are advertising an event, special offer, or flash sale, a poster or flyer can help capture customers’ attention and quickly convey the information they need. However,...
Most marketing experts still use printed marketing materials to reach a wider demographic and offer flexible, versatile marketing options that are available when people don’t have access to technology or digital materials. Informational brochures are still widely used at trade shows, marketing events, promotional bags,...
If you handle the printed marketing materials for your company, you know how important it is to have your finger on the pulse of what’s relevant in marketing. A lot of the trends that were relevant last year are already out of favor now because...
Business cards have been in use for a variety of purposes since aristocrats began using them in the 15th century. Despite the growing popularity of social media and digital advertising, business cards remain relevant today. You can quickly design a striking, memorable business card that...
Mounting and laminating your printed materials will make them more durable and attractive, so that whether you’re printing signage, employee handouts, maps, or training materials, they will last for years. Not all documents need to be laminated, but lamination is a fast and inexpensive way...
Creating bumper stickers advertising your business is an inexpensive but effective method of brand awareness. After the initial, minimal cost of having the bumper stickers created, customers essentially do your advertising for you by driving around with your company’s logo on their car. Here is...
Color theory has been a significant element of business marketing for decades. It is built around the concept that certain colors appeal to different elements of a customer’s journey, and the human brain is subconsciously wired to respond to different colors in different ways. Here’s...
If you’ve never used QR codes before, they are a Quick Response code that is created from a matrix barcode. Customers can use their smartphone camera or an app to scan the QR code. They will then be sent to a specific website or webpage....
In the digital age, countless businesses are turning to social media and internet marketing in order to gain customers. When it comes to competing with digital marketing strategies, printed materials will need to stand out in order to get noticed. Read on to discover our...