Color theory has been a significant element of business marketing for decades. It is built around the concept that certain colors appeal to different elements of a customer’s journey, and the human brain is subconsciously wired to respond to different colors in different ways. Here’s...
If you’ve never used QR codes before, they are a Quick Response code that is created from a matrix barcode. Customers can use their smartphone camera or an app to scan the QR code. They will then be sent to a specific website or webpage....
In the digital age, countless businesses are turning to social media and internet marketing in order to gain customers. When it comes to competing with digital marketing strategies, printed materials will need to stand out in order to get noticed. Read on to discover our...
An open house is a great way for real estate agents to find potential buyers. But with everyone so busy nowadays, how can you get busy passersby to check out the property? Our answer: clever signage. Let’s take a look at some creative sign ideas...
Conferences are a great way to build business hype, improve brand recognition, gain industry contacts, and attract new customers or investors. If you’re tabling at an event or conference, you can do a few simple things to make your table stand out: use branded signage...
A well-designed, well-constructed, and well-placed sign can do a lot for your business. You can use signage to direct attention to something important, advertise, convey key information, improve brand recognition, and attract customers or visitors. When choosing a sign for your business, you’ll need to...
When designing your marketing materials, you may instinctively use colors that look good to you. But did you know the colors you use can have an impact on how your audience reacts to what they are seeing? Keep reading to learn more about how to...
Business cards play an important role when it comes to networking and marketing your business. Your business card provides others with a way to easily have all of your information in one place, and this is also an opportunity to make an impression with your...
Whether you’re making an internal presentation to colleagues, or a presentation to those outside your company, certain printed materials will make it easier to share information with those attending. Providing too many materials will overwhelm people and might result in them not looking at anything...
When designing your holiday cards for your local printer, you can choose a traditional template, or one that is more unique and eye-catching. If you want your company to be noticed among the piles of holiday cards that customers and other businesses receive throughout the...