If you handle the printed marketing materials for your company, you know how important it is to have your finger on the pulse of what’s relevant in marketing. A lot of the trends that were relevant last year are already out of favor now because...
Business cards have been in use for a variety of purposes since aristocrats began using them in the 15th century. Despite the growing popularity of social media and digital advertising, business cards remain relevant today. You can quickly design a striking, memorable business card that...
Mounting and laminating your printed materials will make them more durable and attractive, so that whether you’re printing signage, employee handouts, maps, or training materials, they will last for years. Not all documents need to be laminated, but lamination is a fast and inexpensive way...
Color theory has been a significant element of business marketing for decades. It is built around the concept that certain colors appeal to different elements of a customer’s journey, and the human brain is subconsciously wired to respond to different colors in different ways. Here’s...
If you’ve never used QR codes before, they are a Quick Response code that is created from a matrix barcode. Customers can use their smartphone camera or an app to scan the QR code. They will then be sent to a specific website or webpage....
In the digital age, countless businesses are turning to social media and internet marketing in order to gain customers. When it comes to competing with digital marketing strategies, printed materials will need to stand out in order to get noticed. Read on to discover our...
An open house is a great way for real estate agents to find potential buyers. But with everyone so busy nowadays, how can you get busy passersby to check out the property? Our answer: clever signage. Let’s take a look at some creative sign ideas...
A well-designed, well-constructed, and well-placed sign can do a lot for your business. You can use signage to direct attention to something important, advertise, convey key information, improve brand recognition, and attract customers or visitors. When choosing a sign for your business, you’ll need to...
Whether you’re making an internal presentation to colleagues, or a presentation to those outside your company, certain printed materials will make it easier to share information with those attending. Providing too many materials will overwhelm people and might result in them not looking at anything...
While we’re all familiar with the necessity for laminated menus at restaurants, many business owners might be surprised to learn that there are a lot of other situations that call for laminated printed materials. You should consider lamination for your printed business materials in the...