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Most marketing experts still use printed marketing materials to reach a wider demographic and offer flexible, versatile marketing options that are available when people don’t have access to technology or digital materials. Informational brochures are still widely used at trade shows, marketing events, promotional bags,...

Business cards have been in use for a variety of purposes since aristocrats began using them in the 15th century. Despite the growing popularity of social media and digital advertising, business cards remain relevant today. You can quickly design a striking, memorable business card that...

Mounting and laminating your printed materials will make them more durable and attractive, so that whether you’re printing signage, employee handouts, maps, or training materials, they will last for years. Not all documents need to be laminated, but lamination is a fast and inexpensive way...

Creating bumper stickers advertising your business is an inexpensive but effective method of brand awareness. After the initial, minimal cost of having the bumper stickers created, customers essentially do your advertising for you by driving around with your company’s logo on their car. Here is...

If you’ve never used QR codes before, they are a Quick Response code that is created from a matrix barcode. Customers can use their smartphone camera or an app to scan the QR code. They will then be sent to a specific website or webpage....

Conferences are a great way to build business hype, improve brand recognition, gain industry contacts, and attract new customers or investors. If you’re tabling at an event or conference, you can do a few simple things to make your table stand out: use branded signage...